Neil Woolridge Motors (NWM), situated on the corner of Victoria and Chief Albert Luthuli Streets is a family owned and run business that has been in operation since 1991. The Woolridge name has been synonymous with the motor trade in Pietermaritzburg for many years, and many people will remember Peter Woolridge who owned the Shell Garage and Alfa Romeo dealership at the top of Church Street.
Neil and his two sons, Lance and Gareth, were educated firstly at Merchiston and then Maritzburg College. Neil, a qualified motor technician and self-made entrepreneur, started the business with just himself and one other technician, all the way back in July of 1991, the same year that Lance was born. Lance (born 1991) studied a BComm degree in marketing and economics, whilst Gareth (born 1994) is busy with his trade to become a qualified motor technician.
NWM prides itself with many years of experience within the motor trade, more specifically with regard to vehicle maintenance and the fitment of 4x4 accessories. An important aspect of our business is the one-on-one customer relationships which we have formed over the years and continue to do. NWM’s Service Department services all makes and models of vehicles, as well as 4x4 vehicles, for which we are renowned. The combination of a BP fuel station (which is open 24 hours, every day of the week), a motorsport division, a 4x4 accessory supply/fitment centre and a fully equipped, up-to-date workshop, and the recent addition of Performance Centre, allows NWM to provide all-round, comprehensive experience and service to motoring fanatics of all kinds.
NWM is one of only a handful of workshops in Pietermaritzburg to be RMI accredited. RMI, in their own words, describe themselves as “the proactive, relevant retail and associated motor industry organisation recognised both as the lead voice serving the daily needs of its members and for its key role in enabling motor traders to deliver top class service to motoring customers in South Africa”. Being RMI accredited ensures customers will always receive trustworthy and quality service at Neil Woolridge Motors. NWM has 50 employees and is BEE accredited.
Our 4x4 showroom stocks a large variety of specialist 4x4 parts and is an accredited Ironman 4x4 Suspension Platinum dealer. Our 4x4 showroom staff along with workshop foreman Andy Gray, work hand-in-hand ensuring the customers’ requests are always translated into 100% satisfaction at the end of each day.
No matter what the request, NWM prides itself on being able to find the solution and our ultimate goal is a happy customer. Contact us today, for any of your 4x4 or motoring needs.